Open Acadia

Small Business, Big Marketing

This course is a self-paced, online course.  Registration is open, and you can start anytime!

In this course developed and delivered by the Acadia Centre for Social and Business Entrepreneurship (ACSBE), you will learn to apply the winning principles of small business marketing.  You’ll learn that while expensive media tools have their time and place, there are sometimes more creative – and cost-effective – ways to find and keep customers during the start-up and early growth phase of your business. Using real life examples and case studies, you will examine how entrepreneurs just like you launched and grew their businesses on a shoestring budget. At the conclusion of this workshop, you will be able to:

• Effectively integrate all 4Ps of marketing (product, price, place, promotion), and understand that marketing is about much, much more than advertising
• Identify and apply the marketing tools entrepreneurs use when they lack vast financial resources
• Explain and apply strategies associated with product development, pricing, distribution, and promotion
• Assess your current marketing practices and measure their progress over time.

This course is offered online. You will receive instructions to access the course and information regarding online support during the course once you have registered.

Registration