Big Marketing, Small Business

A small business is not a little big business.

This short – but famous – quote lies at the heart of 'Big Marketing, Small Business'. Because all too often, small and micro businesses try to win customers by mimicking the tactics of large, resource-abundant corporations. They believe that slick advertisements and expensive media channels are the route to marketing success, and that if they can look and act like the ‘big fish’ for long enough everything will work out.

Unfortunately, most of them run out of time and money long before this ever happens.

In 'Big Marketing, Small Business',  you will learn to apply the winning principles of small business marketing. You’ll learn that while expensive media tools have their time and place, there are more creative – and cost-effective – ways to find and keep customers during the start-up and early growth phase of your business. Using real life examples and case studies, you’ll examine how entrepreneurs just like you launched and grew their businesses on a shoestring budget. At the conclusion of this workshop, you will be able to:

• Effectively integrate all 4Ps of marketing (product, price, place, promotion), and understand that marketing is about much, much more than advertising
• Identify and apply the marketing tools entrepreneurs use when they lack vast financial resources
• Explain and apply strategies associated with product development, pricing, distribution, and promotion
• Assess your current marketing practices and measure their progress over time

Registration

This course is offered online. Start date will be available soon.

Tuition: $419 plus HST