BUSI 3433 - Consumer Behaviour (3)

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The practices of business firms, the behaviour of consumers and consumer decision-making. A behavioural science approach will be used to analyze and evaluate the consumer and business environments and the forces affecting them.

Prerequisites: Busi 2423 with C- or better

Sections Available:

Course Code Location Instructor Start Date End Date      
N3 online Dr Harish Kapoor Open Entry Syllabus More Info

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